Wedding Planner in the Bay Area & Northern California
Wedding Vendor Key Details
Location: San Francisco (the Bay Area & Northern California)
Category: Wedding Planner & Event Design
Style: Calm, joyful, and design-forward with a people-first approach
Specialties: Full-service wedding planning & design-driven concepts
Capacity: From intimate celebrations to multi-day destination weddings
Offerings: Vendor curation and management, timelines, logistics, guest experience coordination
Fun Fact: Willa plans weddings like a West Coast road trip: Snacks packed, timing dialed, and room for a little magic along the way.
Calm Planning, Joyful Wedding Celebrations
Willa Via Wedding Co. approaches wedding planning with the belief that celebrations should feel joyful. And that the planning process can be just as enjoyable. Based in San Francisco and working throughout the Bay Area and Northern California, the studio is known for a calm, people-first approach that replaces pressure with clarity and collaboration.
Working with Willa Via Wedding Co. feels less like managing a high-stakes project and more like having a knowledgeable friend by your side. From the very first conversation, the team steps in as creative partners, taking ownership of research, logistics, communication, and vendor coordination. Rather than overwhelming couples with endless decisions, they return with thoughtfully curated options, clear recommendations, and a visually driven plan that reflects each couple’s priorities.
Design and guest experience play a central role in every celebration. The planning process begins by getting to know each couple as individuals: Their rhythms, inside jokes, and the details that make their relationship unique. Those insights are translated into intentional design concepts that lean into color, personality, and moments of surprise, while remaining cohesive and considered. The result is a wedding that feels personal, expressive, and unmistakably its own.
Throughout the journey, Willa Via Wedding Co. brings structure and ease to what can otherwise feel overwhelming. Regular check-ins, open communication, and proactive guidance ensure that planning stays organized and enjoyable long before the wedding day arrives. On the day itself, the team is known for its steady presence, seamlessly managing timing, transitions, and inevitable pivots so the celebration unfolds naturally.
Whether set among Northern California’s redwoods or in the heart of the city, Willa Via Wedding Co. plans weddings with everyone in mind - the couple, their families, and the guests who have traveled to be there. From ceremony flow to cocktail hour pacing and a dance floor that stays alive, every detail is considered to create a celebration that feels effortless, joyful, and fully lived in.
Meet Willa of Willa Via Wedding Co.,
your wedding planner in the San Francisco Bay Area:
"Hi, I’m Willa. At heart, I’m a calm, thoughtful planner who believes wedding planning should feel human, supportive, and genuinely joyful. Even when things get a little creative or unexpected, my goal is always the same: to help you feel grounded, confident, and at ease throughout the process.
Family is central to my life and my work. I truly believe that family and career can coexist, so don’t be surprised if a kiddo pops into a Zoom call to spread a little light. That perspective shapes how I approach weddings too, with care, flexibility, and an understanding of what really matters.
I’m deeply inspired by the outdoors, movement, and the places we gather. Those experiences influence how I think about celebrations, as moments rooted in people, setting, and connection. Color is a big part of that for me. It isn’t an accessory, it’s a language, and I love helping couples embrace choices that feel joyful and true to them.
Above all, I want the planning process to feel easy and supported, so you can stay present and fully enjoy your wedding day."
- Willa
Inquire now! Golden State Wedding does not take out commissions. You'll be directly in touch with the vendor.